Bootcamps

An immersive and intensive digital advertising bootcamp

Overview

Driven by demand, the Digital AdLab is pleased to introduce the most immersive and intensive digital advertising bootcamp in the industry. This course will provide students, marketers / advertisers, and existing advertising professionals with the practical knowledge and hands-on application training from the Buy-Side (Agency / Advertiser) perspective required to enable participants to both advance their knowledge and accelerate their careers in digital.

Designed as an intensive training program, the Digital Advertising Accelerator BootCamp will provide participants with the opportunity to acquire the knowledge and hands-on practical software training utilizing the DoubleClick by Google suite of applications that will inform participants understanding of digital advertising including terminology and definitions, the adtech ecosystem, ad serving, programmatic buying, targeting and much more.

Learning Outcomes

  • The Digital AdTech Ecosystem
  • The role of AdServers for Agencies and Publishers
  • Programmatic Buying, Bidding, & Retargeting
  • Campaign Set Up and Creative Requirements
  • Pixels, Tagging Types, & Ad Tags
  • Publisher Ad Inventory Hierarchies and Strategies
  • Attribution Models, Ad Verification, & Reporting
  • Best practices and Industry Guidelines
  • Demand Side Platforms (DSP’s) & Supply Side Platforms (SSP’s)
  • Buying Strategies & Measurement KPI’s
  • Data & Data Management Platforms

"The bootcamp provided some key missing fundamentals related to digital media for me. I liked the deep dive into the entire system of digital media and the hands-on experience with the DoubleClick suite."

Past Bootcamp participant

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